School of Film and Television Arts

1. Privacy perception and protection on Chinese social media: a case study of WeChat

Author:Chen, ZT;Cheung, M


Abstract:In this study, the under-examined area of privacy perception and protection on Chinese social media is investigated. The prevalence of digital technology shapes the social, political and cultural aspects of the lives of urban young adults. The influential Chinese social media platform WeChat is taken as a case study, and the ease of connection, communication and transaction combined with issues of commercialisation and surveillance are discussed in the framework of the privacy paradox. Protective behaviour and tactics are examined through different perceptions of privacy in the digital age. The findings of this study suggest that users possess certain amount of freedoms on WeChat. However, users' individual privacy attitudes and behaviour in practice suggest they have a declined sense of their own freedom and right to privacy. A privacy paradox exists when users, while holding a high level of concerns, in reality do little to further the protection of their personal information on WeChat. We argue that once a user has ingrained part of their social engagement within the WeChat system, the incentive for them to remain a part of the system outweighs their requirement to secure their privacy online as their decision-making is largely based on a simple cost-benefit analysis. The power and social capital yielded via WeChat is too valuable to give up as WeChat is widely used not only for private conversations, but also for study or work-related purposes. It further blurs the boundaries between the public, the professional and the private, which is a rather unique case compared with other social media around the world.
2. Sharing food photographs on social media: performative Xiaozi lifestyle in Young, middle-class Chinese urbanites' WeChat 'Moments'

Author:Peng, YZ

Source:SOCIAL IDENTITIES,2019,Vol.25

Abstract:Sharing food photographs on social media is on the rise. This act has become increasingly popular in younger generation urban Chinese users' everyday use of WeChat, the popular social media application. In this article, I argue that self-presentation provides an angle to understand aspects of young, middle-class urbanites' food-photograph sharing. This article comprises an eight-month project, conducting netnographic research of 16 young, middle-class Chinese urbanites' WeChat usage. Through the netnographic research, I discovered that, by displaying geotagged snapshots of food, these young urbanites disclose their everyday consumer experience in particular urban spaces. Aspects of this practice feed into these urbanites' performance of Xiaozi tastes, facilitating the self-presentation of their class distinction. The outcomes of the research provide a glimpse into the interplay between post-reform consumerism, Xiaozi lifestyle, and social media usage in the urban, middle-class Chinese younger generation's everyday lives.
3. Modern Service Design Thinking on Traditional Culture-Based Services: A Case Study of the Service Businesses in Suzhou Old Town Areas

Author:Shen, X;Lo, CH


Abstract:This paper presents a case study that utilizes modern service design thinking techniques to investigate culture-based service businesses. The study is carried out in two heritage sites in Suzhou, which itself is a historical city located in the south of Yangtze River in China. Ethnographic methods are used to explore and collect the data. Service design thinking principles and methods are then applied to analyze the observed service businesses and identify common thematic issues and design opportunities. Service prototyping techniques are also used to review and rearrange a customer's journeys in the services. The result shows that modern design thinking concepts such as the user-centered approach can provide fundamental transformations to those services. It also illustrates a more cross-cultural development with the cross-cultural encounter between the modern design techniques and the traditional culture-based services.
4. An Investigation of Material Perception in Virtual Environments

Author:Niu, MT;Lo, CH


Abstract:Material representation has always been an important part of visual effects in industrial design. And the judgment and recognition of product material often remain on the rendering effect drawings of the 2D display. However, it cannot fully intuitive performed, even sometimes cannot identify the specific material composition. As a device to simulate the real environment, VR strengthens people's immersive experience by its 3D sense of space. The purpose of this study is to explore whether the material perception in VR is different from that in traditional 2D mode, and to determine whether VR can be used as a tool for users' material perception in the future. The study found that VR provides the users with stereoscopic visual effects not seen on a 2D display. This feature seems to deepen the perception of material, which may facilitate the design of industrial products, furniture design, automotive interior and so on.

Author:Benson, MTS



Author:Briel, H


7. An interactive and generative approach for Chinese Shanshui painting document

Author:Zhou, Le ; Wang, Qiu-Feng ; Huang, Kaizhu ; Lo, Cheng-Hung

Source:Proceedings of the International Conference on Document Analysis and Recognition, ICDAR,2019,Vol.

Abstract:Chinese Shanshui is a landscape painting document mainly drawing mountain and water, which is popular in Chinese culture. However, it is very challenging to create this by general people. In this paper, we propose an interactive and generative approach to automatically generate the Chinese Shanshui painting documents based on users' input, where the users only need to sketch simple lines to represent their ideal landscape without any professional Shanshui painting skills. This sketch-to-Shanshui translation is optimized by the model of cycle Generative Adversarial Networks (GAN). To evaluate the proposed approach, we collected a large set of both sketch data and Chinese Shanshui painting data to train the model of cycle-GAN, and developed an interactive system called Shanshui-DaDA (i.e., Design and Draw with AI) to generate Chinese Shanshui painting documents in real-time. The experimental results show that this system can generate satisfied Chinese Shanshui painting documents by general users. © 2019 IEEE.
8. Editorial: Scientific advances in product experience engineering

Author:Lo, CH;Chu, CH;Yanagisawa, H;Jiao, JX


9. Television and dating in contemporary China: Identities, love, and intimacy

Author:Peng, YZ


10. Cognitive shape similarity assessment for 3D part search

Author:Chu, CH;Lo, CH;Cheng, HC


Abstract:Mass customization aims to satisfy diverse customer requirements with high product variety while maintaining reasonable manufacturing cost and lead time. Allowing customers to perceive product differentiation is a critical factor for most design methods developed for mass customization. This study examines 3D part search from the human cognitive perspective. We designed and conducted a quasi-factorial experiment to understand how structured variations of four factors-the shape, type, dimension, and location of the feature volume of a part model-affect human judgment of part similarity. The corresponding factorial similarity values were computed with different shape signatures in the form of the feature adjacency graph. The human responses were obtained by paired comparisons of test parts, and quantified as the cognitive similarity. Statistical analysis of the experimental results showed that the type and shape factors played an important role in the subjects' judgments. Back-propagation neural networks were trained to model the correlations between the cognitive and the factorial similarity values. The performance of the networks validates our idea of incorporating human cognition into assessment of 3D part similarity. This study presents a systematic approach for personalized part search that reflects individual perception of shape similarity.
11. Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads

Author:Chen, ZT;Cheung, M


Abstract:This article examines the multimodalities of banner ads in pervasive marketing and advertising. Departing from the "Double 11 shopping carnival" spectacle on Tmall, this paper conducts a social semiotic and multimodal analysis of banner ads in the Chinese context. As the investigation of the discursive construction process shows, banner ads on Tmall take advantage of human interactivity, intentionality, persuasion and value creation to increase online sales as part of a gamification process while such modalities enhance consumers' shopping experience and sociality. This article provides a synthesis of social semiotics, multimodal analysis and interactivity to guide our analysis of advertising in e-commerce. We argue that apart from traditional marketing strategies, Tmall has extended and obscured the rebellious notion of carnival and used it as a corporation-led strategy to create new cultural forms that encourage spending. This is in line with the rising consumerism in the Chinese society. Our findings will be useful for researchers conducting interdisciplinary studies of multimodal analysis and social semiotics, media and communications as well as advertising and marketing, with a focus on an increasingly globalised China.
Total 11 results found
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